luella
After several years pursuing her options at Central Saint Martins in London, Luella Bartley finally settled on the path of journalism. Leaving college for a job in the fashion department at the Evening Standard, until a job at British Vogue called. There she happily stayed for two years before her true calling took hold and she left to set up her own label. Her launch season SS00 was a very British inspired collection entitled "Daddy I Want A Pony" shown at her friend's flat. Although small and low key, a spark had been ignited with the press, buyers and London's in crowd who were all keen for more.
Shop the collection
